Prada’s share price is not luxury

Through the Monster dress a breath, we can see the Prada product line: leather goods, clothing and footwear, in addition, Prada also provides glasses and perfume through the franchise agreement, and cooperation with LG to provide Prada phone.

As its code shows, Prada’s history can be traced back to 1913. With a unique product design, superior materials and superb technology, Prada became a European aristocratic class shopping destination. In 1919, Prada became the Italian Royal Queen of suppliers.

However, in its second-generation designer MiucciaPrada took over, Prada is still only spread in Europe, small brands, and has exposed the old stance. Miuccia aware of the Prada to go further, we must find a “traditional and modern integration” of the new road. In 1977 Miuccia seeking change met Patrizio Bertelli, the two fell in love at first sight, a lifelong companion.

This pair of interesting friends, Miuccia intuitive keen, has a unique sense of fashion sense, and Patrizio logical thinking clear, with a wealth of luxury brand management experience. The combination of the two is almost heaven-made set of strong complementary. When the two men took over Prada in 1978, Miuccia fashion inspiration and Patrizio’s ability to manage the work, given the Prada new development elements and vitality.

Miuccia is a doctorate in political science, when she took over the family industry, it is difficult to imagine the future of her fashion will have such a profound impact. From Miuccia took over the Prada, Prada has always insisted only the most exquisite and classic products. The doctorate of political science is extremely talented, always able to explore the fabric and style of innovation to the extreme, the experimental works of great but never lose the classic elegance, but also because of this, Prada from the 80’s, has been leading the fashion trend.

Prada has improved its sales in the Chinese market

Macquarie published research report will luxury brand Prada Prada rating from underperform rose to outperform that the first half of 2017 sales performance is still affected by the macroeconomic impact, and geopolitical risk increases, but the company’s product quality, operational efficiency And cost control to improve the 2017 annual profit forecast 3%, 2018 30%, the target price from 18 yuan to 33 yuan.

The bank pointed out that its handbag business accounted for 60% of Prada core brand, the current sales are improving; Miu Miu footwear sales are also signs of growth. Analysts said the survey found that part of the handbag style Prada only goods in October, I believe is a strong positive information, handbags will help drive sales and earnings growth is expected same-store sales will be flat in 2018, while the first half of 2019 Return to positive growth.

The bank also pointed out that the Prada management in the roadshow, stressed the performance of the Chinese market improved, the Hong Kong market operating efficiency is also improving, Asia EBIT core profit margins are still the highest, and China is the highest. The company has improved its gross margin as a result of improved supply chain and increased self-manufactured products. At the same time, the cost is also reduced through staff turnover, rental adjustments and better administrative expenditure controls. Operating profit is expected to bottom out at 12% in the second half of 2017, then to 15% and 17% in the next two years respectively. Close to 16% of the luxury industry, but still lower than the average of 22% over the past five years.

Prada needs two years to escape the negative growth

Macquarie published research report Prada Prada (01913.HK) rating from underperform rose to outperform that the first half of 2017 sales performance is still affected by the macroeconomic impact, and geopolitical risk increases, but the company’s product quality , Operating efficiency and cost control to improve, 2017 annual profit forecast 3%, 2018 30%, target price from 18 yuan to 33 yuan.

The bank pointed out that its handbag business accounted for 60% of Prada core brand, the current sales are improving; Miu Miu footwear sales are also signs of growth. Analysts said the survey found that part of the handbag style Prada only goods in October, I believe is a strong positive information, handbags will help drive sales and earnings growth is expected same-store sales will be flat in 2018, while the first half of 2019 Return to positive growth.

The bank also pointed out that the Prada management in the roadshow, stressed the performance of the Chinese market improved, the Hong Kong market operating efficiency is also improving, Asia EBIT core profit margins are still the highest, and China is the highest. The company has improved its gross margin as a result of improved supply chain and increased self-manufactured products. At the same time, the cost is also reduced through staff turnover, rental adjustments and better administrative expenditure controls. Operating profit is expected to bottom out at 12% in the second half of 2017, then to 15% and 17% in the next two years respectively. Close to 16% of the luxury industry, but still lower than the average of 22% over the past five years.

PRADA replaced with colorful flat shoes

Show space showcase multi-frequency film projection device, models such as the actor back and forth as the shuttle interpretation of this fashion show, “the film’s magic and perverse life is exactly the same” director David Russell (David O. Russell) said, symbol The boundaries of life and the film are so vague, to escape the framework of history, to re-create a new era of women coming, connecting different cultures and the era of design inspiration, from the past to the present through continuous review of the times, In the new generation, no gender barriers, no color goods are classified as male or female labels, redefining female roles.

Color, such as red, blue, brown, gray and black, and with navy blue, yellow, orange, green, pink and other bright colors embellishment. In addition, a large number of flowers, geometric modeling stitching and straight stripes is the season’s main print pattern, a perfect echo of the concept of the season.

2017 spring and summer women’s big show by the AMO design team for the PRADA to create a show space, the entire architectural design to create a multi-level structure of the landscape space, show scene are overlapping metal mesh covered, the basic building The architecture delivers a white glow through a metal mesh through a penetrating cladding that is precisely calculated in Cartesian precision. Continuation of the spring and summer men’s big stage effects, visual design to stage the stage perspective clearly visible. Show center in the center of the linear elements for the concept of the extension table and stand space, a platform for the rising platform from the slope directly through the center, when the model into the stage began with the audience rendezvous, and slowly boarded the suspended in the air long The slope of the runway, gradually disappeared at the end of the stage, as if once again into the next mysterious boundless time and space tunnel.

Prada combines both eastern and western styles

A cool, surreal space created by the metal structure, and multi-faceted large-screen walls of the “Forward Forward” video directed by director David O. Russell, Embarked on the runway, performing the PRADA 2017 spring and summer women’s series, fashion design elements jumped the Western and Oriental style, eye-catching there are all kinds of flat or thick sandals, decorated with fur, three-dimensional flowers and bright colors, sports A sense of meaning and with the strong.

Series of the initial out of the West, with a different check print, the court style details of the wind out of the European-style mood, and then presents a Japanese kimono, Chinese wind pants exotic atmosphere; color conversion is also clear, from the strong vivid colors Tend to light for the soft light yellow, blue, gray to white, clear-cut.

The contours of the garment as PRADA exclusive elegance, coupled with detailed embroidery patterns, sequins gem stitching and soft feathers stitching, then expose the brand pay attention to the process performance, and exaggerated necklace with the finishing touch. Handbag part with a long belt buckle design of the package-based, multi-color and distinctive patterns of decorative details also highlight the personality style, and hand or shoulder models are prepared, practical and stylish.

Rating upgrade of Prada by Macquarie

Recently, Australia’s largest investment bank Macquarie Group published research report will Prada rating increase, 2017 annual profit forecast 3% and 2018 to 30%. It is noteworthy that, although Macquarie improved Prada’s rating, but still predict Prada same-store sales until 2018 to be flat, 2019 will return to positive growth.

Macquarie pointed out that the macroeconomic weakness in the first half of the Prada2017 year sales were formed, but out of the Prada Group product quality, improve operational efficiency and cost control of appreciation, it will rating up.

Macquarie analysis also pointed out that, Prada handbag business accounted for 60% of the core business brand, the current sales performance improved. And in Macquarie Prada investigation found that, Prada part of the handbag style sold to the out of stock, visible handbag products will help Prada sales and earnings growth.

Prada said during the roadshow, the Chinese market sales heat up, Hong Kong market operating efficiency is gradually improved. Prada Asia’s core EBIT margin is highest for EBIT, while China’s region is at the top of the list. And Prada through the improvement of the supply chain and the Group of self-made products increase, the Group’s gross margin improved. At the same time, due to staff turnover, rental adjustment and administrative expenses reasonable control and other factors, the Group cost reduction.

Prada 2017 spring and summer women’s show

The entire show field is the core of a layer on top of the lower floor of the linear structure, the space is cleverly separated at the same time, but also strengthen the space ratio of each perspective. Between the top of the floor and the floor is used as a straight ramp T station, guests stand along the T stage gallery spread out.

Continuously stretched metal surface is an important element of the show scene set, different shapes and dimensions of the grid woven into a unique abstraction layer, re-transformation of the show space. Layers of transparent material under the stack, exposing the Cartesian precise foundation frame. Light through the weaving, exudes a slight light.

The central axis of the space set by a director David Russell (David O Russell) and the New York Design Studio 2×4 to create a 12-screen movie device. Russell thought of the device as a surreal dream, the projection repeated play combination of changing scenarios. The multi-screen device features the upcoming short film “Past Forward” by Miuccia Prada in collaboration with Russell. Russell is known internationally for films such as The Fighter, American Hustle, and Silver Linings Playbook, all of which are well-known for acting as ” Forward “as a complex experiment in the form of a film that was created for a variety of purposes, including art museum installations, cinema, social media and webcasting.

Google aides will offer help for your conversation

Allo can also understand the picture. Give it a photo of the dog, it can determine its variety and provide other information, such as the average life expectancy. Capturing the cover of a book, it will pop up a message box, including the book in the average evaluation of GoodReads.

In order to lift the wave of search engine, Google next year will be launched later this year Google Home – this is a imitation of the Amazon Echo networking speaker. With this device you can chat with Google assistants across the room, just as you interact with Alexa through Amazon’s virtual assistant, Echo.

In addition, the assistant is likely to join the Google mobile device search applications, and integrated into more than one billion mobile phone or tablet used in the Andrew system.

Google also said it will allow other companies to integrate the software into the assistant, which makes it possible to complete such as through the gambling or hotel reservations such work. A job hint suggests that Google wants to work with other companies to promote Google aides. This may mean that manufacturers will Google Assistant implanted in their own products, such as home audio or other small appliances, just like Amazon’s Alexa marketing strategy. Google is still hiring writers to improve the Google assistant text content, make it more personality.

If these are successful, Google Assistant will break Google’s business model. If you use Google search for personal injury lawyers, there will be a number of ads appear in the search results at the top. While the Google assistant said, “I find a personal injury lawyer,” will pop up a string of local numbers and a map.

Embedding ads in the Google aides’ replies can disrupt the feeling of the conversation. It’s also hard to add ads to Google Home’s voice replies. Before I asked Google’s search leader this summer, he said the company planned to think about how to make a profit before the Google aides became widely available, rather than before.

However, it is imperative that Google can prove that Google Assistant can continue to promote – its predecessors Siri and Alexa did not do. Like them, Google assistants often do not understand what you are asking and disappointing. Google gave the New York Times five days to test before publishing Allo, while the New York Times complained that Google aides were “nasty interns.”

The first accident made by google automatic car

An unmanned prototype car from Google collided with a commercial truck in Mountain View. Witnesses revealed that a traffic accident occurred when a commercial truck crashed into the side of the Google unmanned Lexus (Lexus) prototype. Car accident scene photos show that Lexus car on the right side of the door was damaged, one or two windows damaged, airbags have been opened. Fortunately, the accident did not cause personal injury.

Google said that when the accident occurred, a commercial truck along the mountain city of El Camino Avenue (El Camino) to the west, when the red light did not stop, then hit a Google unmanned Drive on the right side of the car. At that time, Google vehicles along the Phyllis Avenue (Phyllis Ave) traveling north, “We are driving the direction of the traffic lights are green, and in our car into the intersection before the green light has been at least 6 seconds time.” Google one The spokesman said.

At present, the United States Vehicle Administration (DMV) accident investigation report has not yet released, so all the details have not yet been confirmed.

It is reported that this is not Google unmanned vehicle the first traffic accident occurred, Google unmanned vehicle in the monthly report of the project disclosed too many minor accidents. Earlier this year, a self-propelled Lexus SUV hit a low-speed side of the bus. This is considered the first unmanned car Google responsibility accident.

The advantages of sogou search engine

In many young people social interaction, the expression has become a close to the most “tide” of communication and expression. When the “red envelope”, “Liao Mei”, “than the tragic” these weekday groups frequently appear in the fighting theme, become an open young people will be an interactive dating event is a scenario? Sogou search and a guest planet recently played on the big hole in the live broadcast, 100 young people to “stop in the end” in the form of a fighting game, 2 hours by Sogou expression search function issued thousands of Expression, attracting more than 100 million people online to watch, as another new product + pan technology entertainment content + Reds live successful attempt.

This product based on a powerful search engine technology platform, enter the keyword direct search, allowing users to quickly and easily search the expression and sent to the chat software. In addition to search for the expression you want, based on the entire network of large data, Sogou expression search can also recommend the hottest theme expression package, so you a second to understand the most popular expression package and scripts. Different from other search platforms to enter text, search, download, import the expression of the process, the user simply search the search dog APP can directly search the expression, you can send a key to the social platform, very efficient and convenient.

It is reported that Sogou not only want the user to find the most wanted expression, but also allow users to express the full expression of the process of personality, this feature on the line so many do not like to express the feelings of users have become the expression package of people. During the Olympic Games, Sogou expression search on the line of the Olympic expression theme, and quickly released the “Fu Yuanhui love”, “Do not be too Houghton” and other facial expressions package, popular users favorite.