Monthly Archives: October 2016

Prada’s share price is not luxury

Through the Monster dress a breath, we can see the Prada product line: leather goods, clothing and footwear, in addition, Prada also provides glasses and perfume through the franchise agreement, and cooperation with LG to provide Prada phone.

As its code shows, Prada’s history can be traced back to 1913. With a unique product design, superior materials and superb technology, Prada became a European aristocratic class shopping destination. In 1919, Prada became the Italian Royal Queen of suppliers.

However, in its second-generation designer MiucciaPrada took over, Prada is still only spread in Europe, small brands, and has exposed the old stance. Miuccia aware of the Prada to go further, we must find a “traditional and modern integration” of the new road. In 1977 Miuccia seeking change met Patrizio Bertelli, the two fell in love at first sight, a lifelong companion.

This pair of interesting friends, Miuccia intuitive keen, has a unique sense of fashion sense, and Patrizio logical thinking clear, with a wealth of luxury brand management experience. The combination of the two is almost heaven-made set of strong complementary. When the two men took over Prada in 1978, Miuccia fashion inspiration and Patrizio’s ability to manage the work, given the Prada new development elements and vitality.

Miuccia is a doctorate in political science, when she took over the family industry, it is difficult to imagine the future of her fashion will have such a profound impact. From Miuccia took over the Prada, Prada has always insisted only the most exquisite and classic products. The doctorate of political science is extremely talented, always able to explore the fabric and style of innovation to the extreme, the experimental works of great but never lose the classic elegance, but also because of this, Prada from the 80’s, has been leading the fashion trend.

Prada has improved its sales in the Chinese market

Macquarie published research report will luxury brand Prada Prada rating from underperform rose to outperform that the first half of 2017 sales performance is still affected by the macroeconomic impact, and geopolitical risk increases, but the company’s product quality, operational efficiency And cost control to improve the 2017 annual profit forecast 3%, 2018 30%, the target price from 18 yuan to 33 yuan.

The bank pointed out that its handbag business accounted for 60% of Prada core brand, the current sales are improving; Miu Miu footwear sales are also signs of growth. Analysts said the survey found that part of the handbag style Prada only goods in October, I believe is a strong positive information, handbags will help drive sales and earnings growth is expected same-store sales will be flat in 2018, while the first half of 2019 Return to positive growth.

The bank also pointed out that the Prada management in the roadshow, stressed the performance of the Chinese market improved, the Hong Kong market operating efficiency is also improving, Asia EBIT core profit margins are still the highest, and China is the highest. The company has improved its gross margin as a result of improved supply chain and increased self-manufactured products. At the same time, the cost is also reduced through staff turnover, rental adjustments and better administrative expenditure controls. Operating profit is expected to bottom out at 12% in the second half of 2017, then to 15% and 17% in the next two years respectively. Close to 16% of the luxury industry, but still lower than the average of 22% over the past five years.

Prada needs two years to escape the negative growth

Macquarie published research report Prada Prada (01913.HK) rating from underperform rose to outperform that the first half of 2017 sales performance is still affected by the macroeconomic impact, and geopolitical risk increases, but the company’s product quality , Operating efficiency and cost control to improve, 2017 annual profit forecast 3%, 2018 30%, target price from 18 yuan to 33 yuan.

The bank pointed out that its handbag business accounted for 60% of Prada core brand, the current sales are improving; Miu Miu footwear sales are also signs of growth. Analysts said the survey found that part of the handbag style Prada only goods in October, I believe is a strong positive information, handbags will help drive sales and earnings growth is expected same-store sales will be flat in 2018, while the first half of 2019 Return to positive growth.

The bank also pointed out that the Prada management in the roadshow, stressed the performance of the Chinese market improved, the Hong Kong market operating efficiency is also improving, Asia EBIT core profit margins are still the highest, and China is the highest. The company has improved its gross margin as a result of improved supply chain and increased self-manufactured products. At the same time, the cost is also reduced through staff turnover, rental adjustments and better administrative expenditure controls. Operating profit is expected to bottom out at 12% in the second half of 2017, then to 15% and 17% in the next two years respectively. Close to 16% of the luxury industry, but still lower than the average of 22% over the past five years.

PRADA replaced with colorful flat shoes

Show space showcase multi-frequency film projection device, models such as the actor back and forth as the shuttle interpretation of this fashion show, “the film’s magic and perverse life is exactly the same” director David Russell (David O. Russell) said, symbol The boundaries of life and the film are so vague, to escape the framework of history, to re-create a new era of women coming, connecting different cultures and the era of design inspiration, from the past to the present through continuous review of the times, In the new generation, no gender barriers, no color goods are classified as male or female labels, redefining female roles.

Color, such as red, blue, brown, gray and black, and with navy blue, yellow, orange, green, pink and other bright colors embellishment. In addition, a large number of flowers, geometric modeling stitching and straight stripes is the season’s main print pattern, a perfect echo of the concept of the season.

2017 spring and summer women’s big show by the AMO design team for the PRADA to create a show space, the entire architectural design to create a multi-level structure of the landscape space, show scene are overlapping metal mesh covered, the basic building The architecture delivers a white glow through a metal mesh through a penetrating cladding that is precisely calculated in Cartesian precision. Continuation of the spring and summer men’s big stage effects, visual design to stage the stage perspective clearly visible. Show center in the center of the linear elements for the concept of the extension table and stand space, a platform for the rising platform from the slope directly through the center, when the model into the stage began with the audience rendezvous, and slowly boarded the suspended in the air long The slope of the runway, gradually disappeared at the end of the stage, as if once again into the next mysterious boundless time and space tunnel.

Prada combines both eastern and western styles

A cool, surreal space created by the metal structure, and multi-faceted large-screen walls of the “Forward Forward” video directed by director David O. Russell, Embarked on the runway, performing the PRADA 2017 spring and summer women’s series, fashion design elements jumped the Western and Oriental style, eye-catching there are all kinds of flat or thick sandals, decorated with fur, three-dimensional flowers and bright colors, sports A sense of meaning and with the strong.

Series of the initial out of the West, with a different check print, the court style details of the wind out of the European-style mood, and then presents a Japanese kimono, Chinese wind pants exotic atmosphere; color conversion is also clear, from the strong vivid colors Tend to light for the soft light yellow, blue, gray to white, clear-cut.

The contours of the garment as PRADA exclusive elegance, coupled with detailed embroidery patterns, sequins gem stitching and soft feathers stitching, then expose the brand pay attention to the process performance, and exaggerated necklace with the finishing touch. Handbag part with a long belt buckle design of the package-based, multi-color and distinctive patterns of decorative details also highlight the personality style, and hand or shoulder models are prepared, practical and stylish.

Rating upgrade of Prada by Macquarie

Recently, Australia’s largest investment bank Macquarie Group published research report will Prada rating increase, 2017 annual profit forecast 3% and 2018 to 30%. It is noteworthy that, although Macquarie improved Prada’s rating, but still predict Prada same-store sales until 2018 to be flat, 2019 will return to positive growth.

Macquarie pointed out that the macroeconomic weakness in the first half of the Prada2017 year sales were formed, but out of the Prada Group product quality, improve operational efficiency and cost control of appreciation, it will rating up.

Macquarie analysis also pointed out that, Prada handbag business accounted for 60% of the core business brand, the current sales performance improved. And in Macquarie Prada investigation found that, Prada part of the handbag style sold to the out of stock, visible handbag products will help Prada sales and earnings growth.

Prada said during the roadshow, the Chinese market sales heat up, Hong Kong market operating efficiency is gradually improved. Prada Asia’s core EBIT margin is highest for EBIT, while China’s region is at the top of the list. And Prada through the improvement of the supply chain and the Group of self-made products increase, the Group’s gross margin improved. At the same time, due to staff turnover, rental adjustment and administrative expenses reasonable control and other factors, the Group cost reduction.

Prada 2017 spring and summer women’s show

The entire show field is the core of a layer on top of the lower floor of the linear structure, the space is cleverly separated at the same time, but also strengthen the space ratio of each perspective. Between the top of the floor and the floor is used as a straight ramp T station, guests stand along the T stage gallery spread out.

Continuously stretched metal surface is an important element of the show scene set, different shapes and dimensions of the grid woven into a unique abstraction layer, re-transformation of the show space. Layers of transparent material under the stack, exposing the Cartesian precise foundation frame. Light through the weaving, exudes a slight light.

The central axis of the space set by a director David Russell (David O Russell) and the New York Design Studio 2×4 to create a 12-screen movie device. Russell thought of the device as a surreal dream, the projection repeated play combination of changing scenarios. The multi-screen device features the upcoming short film “Past Forward” by Miuccia Prada in collaboration with Russell. Russell is known internationally for films such as The Fighter, American Hustle, and Silver Linings Playbook, all of which are well-known for acting as ” Forward “as a complex experiment in the form of a film that was created for a variety of purposes, including art museum installations, cinema, social media and webcasting.